OPEL MOKKA X DEFECTED ‘LESS NORMAL EXPERIENCE’
Live stream event
1 x brand new all-electric Opel Mokka-e to launch.
1 x global pandemic.
1 x world stuck at home.
1 x launch film with an iconic soundtrack.
2 x remixes.
1 x Opel x Defected virtual dance party.
6 x world-class DJ’s, from Opel’s top markets.
6 x hours of banging hits livestreamed on YouTube and Facebook.
Supporting social content across Instagram and Twitter.
Resulting in 26 693 006 minutes (the equivalent to 51 years?!!) of house music watched and time spent with the brand.
Awards:
2022 Webby Awards Honoree - Virtual & Remote - Best Realtime Experience
Credits:
Client - Stellantis
Agency - McCann Frankfurt
CCO - Götz Ulmer
ECD - Donovan Bryan
CD - Marion Bryan / Frances Draskau
Copywriter - Jonathan Dennis / Khurram Hussain
Art Director - Marion Bryan / Sunet Willemse / Danica Mladenovic
Motion Graphics / Editor - Alexander Rung / Jordon Marais
Account Manager - Valerie Angerer / Abby East / Harris Kantas