KFC MILKYBAR KRUSHERS ‘FACE YOGA’
Integrated Campaign
An integrated, digitally-led campaign aimed at the youth market, to launch one of KFC’s super thick, iced-chocolate beverages, the Milkybar Krusher – the ultimate 'chill for da face'. The budget was really small, so of course we did what any responsible marketing team would do – we started a cult.
Filming this series using sync sound proved to be quite tricky because we were all snort laughing at our brilliant actor, Rob Van Vuuren’s performance.
Awards:
Loeries 2013 - Bronze (Integrated Campaign)
Apex 2013 - Bronze (Effectiveness award)
Creative Circle Ad of the Month - December 2012 - 3rd Place (Film)
Episode 1: Introductal
Episode 2: Togetherness Living
Episode 3: Relation Ships
Episode 4: Socialing
Episode 5: Technolology
Episode 6: Trickyness Moments
Credits:
Client - KFC South Africa
Agency - Ogilvy Johannesburg
ECD - Fran Luckin
CD - Mike Martin / Bridget Johnson
Creative Group Head / Art director - Marion Bryan
Creative Group Head / Copywriter - Catherine Wanliss / David Krueger
Director - Asher and Brian from Team Best
Actor - Rob Van Vuuren
Music (Library) - “Yeh Ladka Hai Allah” Jatin-Lalit, Udit Narayan, Alka Yagnik
*The Loeries is Africa and the Middle East’s largest brand communication awards show.
*The Apex awards are the South African effectiveness awards that recognise work that has had a major impact on business results. Entry requirements are extremely strict and write-ups require rigorous detail and proof.
*The Creative Circle is a non-profit organisation dedicated to promoting creativity as a business resource and maintaining high levels of creativity in the South African advertising industry and provides input into ACA, an official industry body.