FOOD & TREES FOR AFRICA ‘THE LITTLE BOOK OF HOW TO SAVE TREES’
Direct mail
We were asked by Food & Trees For Africa to develop a direct mail piece that would highlight how, in the office environment, one can easily save paper and therefore save trees. So we created a tiny book. The design on its own was an example of how using less paper can still be an effective way to communicate. Inside we gave practical examples and tips on how to save paper. In addition, we printed a limited amount, with the last page asking the recipients to share the book with others. Everything about the piece was based around saving paper, including using recycled paper for the book itself.
I worked on this little project (excuse the pun) when I freelanced at Grey.
Awards:
Clios Bronze - Direct Mail
One Show - Merit
Copy detail:
Check before you prinnt.
Be concise.
PRINT ON THE BACK OF USED PAPER.
Print double up on one page. | Print double up on one page.
Share this book.
Credits:
Client - Food & Trees For Africa
Agency - Grey South Africa
ECD - Mike Barnwell
CD (freelance) - Marion Bryan
Designer - Marion Bryan
Copywriter - David Jennions
Art director - Gareth Pretorius