EXCLUSIVE BOOKS ‘ABRIDGED CLASSICS’
Poster campaign
This poster campaign was used to launch a new range of abridged (shortened) classic novels, sold at Exclusive Books, South Africa's leading chain of book stores. Abridged stories have all the important bits. None of the rest.
We worked with 3 different artists to illustrate and photograph 3 different novels.
Awards:
Creative Circle Ad of the Month (Outdoor)
Loerie Finalist
Featured in Lürzers Archive
Credits:
Client - Exclusive Books
Agency - Ogilvy Johannesburg
ECD - Fran Luckin
CD - Bridget Johnson
Creative Group Head / Art director - Marion Bryan
Copywriter - David Krueger
Illustrator "Dracula" - Rui Tenreiro
Illustrator "Moby Dick" - Barry Dowd
Photographer "Black Beauty" - Stock