GLOBALHANDWASHING.ORG ‘DIRTY, DIRTY HANDS’
Print, poster and radio campaign
We created a campaign for globalhandwashing.org (aka The Global Public-Private Partnership for Handwashing) with the help of some very flexi-fingered hand models. With their help we transformed normal hands into other more unmentionable parts of the body. The idea being that you never really know what people’s hands have been touching, scratching or fiddling with.
Awards:
Loeries 2017 - Campaign Bronze - Newspaper campaign
Loeries 2017 - 7 finalists across a number of categories
Best of Ogilvy 2017 - Voted amongst the best print campaigns to come out of the global Ogilvy network in 2017
Creative Circle Ad of the Month - April 2017 - 1st place - Print campaign
Credits:
Client - The Global Public-Private Partnership for Handwashing
Agency - Ogilvy South Africa
CCO - Pete Case
ECD - Mariana O'Kelly
CD - Catherine Wanliss
Creative Group Head / Copywriter - Irene Styger
Creative Group Head / Art Director - Marion Bryan
Photographer - David Prior
Art Buyer - Emma Hurley
If you’ll excuse me, I’ll be right back. I feel like I need to wash my hands (and my eyeballs) after looking at this.