DIALDIRECT ‘THE NOTEBOOK’
Film
Our aim with this film was to illustrate how precious time is and show that Dialdirect won’t waste yours. Supported by a new corporate identity, new payoff line, and brand strategy – it marked a new positioning for the brand with the message ‘insurance made easy’. Dialdirect redefined its purpose so that they could offer customers a faster, more effective, and more reliable insurance offering.
I helped conceptualise this idea during a hot house when I freelanced at Joe Public. About 6 creative teams competed to crack the winning idea during a 3-day hot house. Ours was the winning idea.
Awards:
Cannes Lions Bronze 2015 (Film)
Creative Circle Ad of the Month (Film) - 1st place
Creative Circle Ad of the Year (Film) - 3rd place
Clio Awards 2015 - Bronze (Film technique)
Loerie Awards 2015 - Silver (Film)
Loerie Awards 2015 - Craft Certificate
Credits:
Client - Dialdirect
Agency - Joe Public
CCO - Pepe Marais
ECD - Leon Jacobs
Art director - Marion Bryan (freelance) / Martin Schlumpf
Copywriter - Annette De Klerk
Director - Greg Gray