DAVID OGILVY’S 8 HABITS
Installations at Ogilvy Johannesburg (Spatial Design)
David Ogilvy once said that "If Ogilvy is to be gorgeous, wonderful, brilliant, fabulous, magical, beautiful, big and sexy, we must first be brave, idealistic, curious, playful, candid, intuitive, free-spirited, and persistent.” These were his eight habits. Habits that people at Ogilvy still try to live by. We were tasked with bringing some of the habits to life within the agency.
IDEALISM:
This installation of giant letter-shaped fridge magnets was installed on the metal roof at Ogilvy Johannesburg as a daily reminder to be idealistic. Each letter was over a metre tall. They still live on the roof of the agency… almost 9 years later.
"How great we become depends on the size of our dreams. Let’s dream humongous dreams, put on our overalls, go out there and build them." David Ogilvy
PLAYFULNESS
We built an 11-metre Lego wall with over 5000 blocks right in the middle of the agency as a daily reminder to stay playful.
“We are all born children, the trick is to remain one.” Picasso
The Lego wall became a place for the agency to congregate around and the artwork on it is still constantly evolving and being played with, many years later.
https://visi.co.za/ogilvys-work-playground/
Credits:
Client - Ogilvy Johannesburg
Agency - Ogilvy Johannesburg
ECD - Fran Luckin
CD - Bridget Johnson
Creative Group Head / Art Director - Marion Bryan
Copywriter - David Krueger
Photography - Dook (Visi) and many others