BOURNVILLE ‘MADLIBS’
Print campaign
An interactive print/press campaign for a very dark chocolate, based on an old game called Madlibs.
Awards:
Cannes Shortlist - Press
Loerie finalist
Credits:
Client - Kraft (now known as Mondelez)
Agency - Ogilvy Johannesburg
ECD - Fran Luckin
CD - Bridget Johnson
Copywriter - Gary Du Toit (freelance)
Art director - Marion Bryan
Photographer - Gerard Turnley