AXE ‘BEDS’
Ambient outdoor campaign
We tagged life-size double beds all over the city. In parks, laundromats, elevators… basically wherever the Axe Effect might hit.
Awards:
One Show Merit
Loerie Bronze
Credits:
Client - Unilever
Agency - Lowe Bull Johannesburg
CCO - Matthew Bull
CD - Gareth Lessing / Rob McLennan
Art director - Marion Bryan
Copywriter - Asheen Naidu
Illustrator - Marion Bryan